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Branding
Brand Development and Evaluation
At marketing.ideas! we understand importance of your brand as a key corporate asset which much be treated with care. Starting with strategic planning, we can audit the perception of your brand in the marketplace, and evaluate how well it is aligned with your values and achieving your objectives. Taking into account your marketing plan or undertaking our own research into external and internal factors, we can then suggest strategies to align your brand for maximum impact. These first planning steps are vital to ensure the ongoing relevance and integration of your brand into your vision for the future.
Design and Identity Management
marketing.ideas! has a broad range of experience in the creation and management of brands and identity. We understand that your brand is a valued asset to be managed with care. Our implementation tactics include redesigns, refreshes, brand awareness campaigns and comprehensive communications activities. Processes for the maintenance of the integrity of your brand is essential, examples of activities we have undertaken include the development of brand/identity manuals, training and communication to key stakeholders. Finally, ongoing measurement of the effectiveness of a brand is a mandatory step to provide input into future brand planning.
