Marketing Assessment

Audits of every aspect of your marketing presence will reveal key areas for improvement allowing marketing.ideas! to tailor a response that will have immediate and measurable effect.

Marketing Strategy

Utilise marketing.ideas! strategic thinking to reveal the path ahead with complete audit, product, brand and communications plans. Budgets, timelines and control measures dictate disciplined tactical execution.

Product Management

Reinvent your market presence and performance with product audits, product plans and implementation using our best-in-field team. marketing.ideas! are also experts in services marketing, implementing productisation of key capabilities.

Whether you are looking to the future with your existing portfolio, launching a line extension or diversifying into new markets, marketing.ideas! is your trusted advisor for product management strategy.

Product Positioning

A clear view of the direction of your market including trends, competitive analysis and customer demographics enables marketing.ideas! to define your Unique Selling Proposition and to position your product for maximum return.

Customer Segmentation

Often clients have numerous market opportunities, but which are the most profitable for your organisation? marketing.ideas! reveals the best verticals for your business with Recency-Frequency-Money (RFM) analysis aligned to your channel capabilities.

Campaigns

Maximise your customer base through gain and retain programs. marketing.ideas! reveals how to acquire new customers through lead generation activities and also to turn those customers from one-off into repeat purchasers.

For service providers, retention is a key issue, marketing.ideas! metrics allow identification of profitable segments and the development of appropriate retention activities for differing customer profiles. We can help you use the power of emarketing, direct mail or contact centres to generate leads for your organisation or help you build a pipeline, we understand the pitfalls and paths to success to ensure you get bang for your buck.

Online

We can show you how to maximise your online presence and ensure it supports and enhances your overall marketing strategy. From web design, content management, intranets, ecentres & hosting to online advertising, SMS/email marketing we can guide you with our unique blend of marketing and IT expertise.

Customer Contact

Contact Centres are increasingly becoming and integral part of an organisation. marketing.ideas! has the capability to cut through the confusion, guiding you to the best solution to maximise your return on investment, whether inbound, outbound or business process outsourcing.

Our contact centre expertise will allow you to manage your customer relationships, set appointments, generate leads and data cleanse to ensure your campaigns are as effective as possible.